Big Sister Coaching And Training
It's all about the energy of life, so stop wasting your will power!
It's all about the energy of life, so stop wasting your will power!
Photo by jurvetson (Flickr Creative Commons License)
I admit I’ve been dilly dallying with getting my online business up and running. I’ve made a few false starts, and my credibility is at risk with my husband, family and friends.
However, I’m not disheartened because I know that I was just going through a learning phase to get my technical knowledge ready for when I found the right “vision” to implement.
Ideas are precious things, and they need ripening. Very rarely is an idea ready to go with immediately. It needs refining and deepening.
And sometimes you just don’t know what you don’t know, until you do certain courses, and for a while, it’s back to square one. Other businesses have Research and Development sections – why not for solopreneurs?
Many technical courses about putting up an online business presume that you know what you want to market. If not, they offer some market research strategies to help you find out what the market is hungry for, and you then make your money by supplying it.
If that’s your position, then I’m sorry, this blog isn’t for you. This blog is written for people who are passionate about particular topics and who won’t compromise on what they offer, regardless of what marketing stats say.
Unfortunately, passionate people tend to be passionate about many things, and it can be very hard to narrow down to one choice.
I’m also thinking that maybe “marketing” might be the totally wrong word for what we passion-based online entrepreneurs are attempting to do. So no wonder that many marketing courses are just the wrong fit. More on that another time.
Back to niche identification. Try to answer one, some or all of the following questions to help you hear the special beat of your very own, unique, drum.
- What stirs you up? What do you get hot under the collar about, where you see a real, crying need? Why? Is there anything you can contribute?
- What would you still do, even if you had all the money in the world and never needed to work again? Why?
- What do you feel really needs to be taught to one certain group of people? Why? Is this something you can contribute to?
- What information do you feel could really help one certain group of people? Why? Is this something you can help with?
- What would your friends claim you to be an expert or a specialist in?
- What is in your soul bursting to be released?
- What has excited your imagination for the longest time?
Remember, you don’t need to be a professor of anything to begin to make a difference to someone else, or to a group of people. You just need to have a more detailed understanding than the average person about a particular topic or situation.
Over to you:
What other ways have you become aware of that can help people to discover their unique gift to the world?
I’d love to hear your thoughts.
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