Big Sister Coaching And Training
It's all about the energy of life, so stop wasting your will power!
It's all about the energy of life, so stop wasting your will power!
Image by Hamed Saber. Flickr Creative Commons License.
Does anyone have a dilemma that goes like this:
- You haven’t started your list building yet. Why?
- Because you haven’t got a squeeze page up yet. Why?
- Because you haven’t finalized your free offer yet. Why?
- Because you haven’t got any upsell products ready to put at the end of the free offer. Why?
- Because all marketers advise you to create what the customers want, not what you think they need, incase you spend a whole bunch of energy creating something useless.
It can feel like an ever-tightening noose. Not to mention a catch 22.
But sometimes you just have to cut the noose and launch right in. Start with some product to bribe subscribers with – create something smallish – maybe up to 5 pages – that answers common questions and is in keeping with the direction of your site. Then once you have, oh, maybe 100 or so subscribers, then you can start asking questions about what they are really looking for (again, in keeping with your topic) but can’t seem to find anywhere.
What dilemmas are paralyising you?
Comments