It's all about the energy of life, so stop wasting your will power!
Image by Alaskan Dude. Flickr Creative Commons License.
These are dangerous words I write.
I guarantee that you have never read words like this before, because most people who are selling business opportunities on the internet want you to believe that it is easy and simple, that they have the master key to quick profits, and that you’ll be up and running in next to no time.
Furthermore, if you fail to be up and running in next to no time, it will be assumed to be your personal failure and that you have either character or motivational flaws.
However, I beg to differ. Human beings cannot be put into an educational sausage machine and be expected to emerge all the same. Especially adults.
So,
Assuming you’ve already done some online courses about building an online business and you work at your online business five to ten hours a week, on average, you can typically expect to encounter many of the following scenarios:
1. It will probably take you about a year to figure out everything you need to learn in order to make money. Just imagine having three years worth of university studies in any field, just dumped on your lap, out of sequence, with the expectation that you sort it out yourself.
Some courses might outline certain strands, or be the bare bones outline, but for your own sense of competence and confidence, you feel that you need to know a fuller body of knowledge.
2. It will take you about two years to realise that it takes a lot more time and effort than you’ve been putting in. You wonder where you can squeeze the extra time from. You need to find time to learn, as well as time to plan, as well as time to create, as well as time to market.
3. It will take you about two years to work out your angle, or your niche, and how to position your expertise to your profitable advantage.
Sometimes it seems that there is always someone already doing what you were hoping to do, so you want to avoid imitating them and try to think of a different approach to offer.
So as a result, you make many false starts.
Sometimes you’re just not sure what area of your expertise you WANT to offer online. Especially if you have a broad interest in many things.
4. It will take you about two years to begin getting subscribers to your list, because your sense of perfection will not allow you to begin building a list before you feel that you can truly offer something of value.
5. It will take you about two years to figure out what to offer subscribers on your list. And in what order. E-book, e-course, workshops, audios, videos, free reports, special offers …
Again, you make many false starts.
6. It will take you about two years before you start earning $200 a month – maybe longer.
7. You’ll discover that it’s not as easy as everyone has been making out. You wonder if you’re the only one who is just not getting it. You feel like an outsider desperately trying to come in, but just can’t find the right doorway.
8. You’ll change your business models a number of times in three years. Mini sales websites, membership models, blogs, forced opt in pages ….With a fresh start, and maybe a fresh focus each time. You have a collection of domain names, half baked websites, and an abundance of half finished documents scattered on your hard drive. You spend a lot of time looking for documents that you know are there somewhere …
More false starts.
9. You’ll feel like quitting at least once a month, when you’re feeling totally exhausted. It feels just too hard, with no rewards immediately on the horizon. But you’ll also feel like you’re so close, that you’ve put in so much work and invested so much money already, so you keep hanging in there.
10. You’ll get your hopes up once a month because a motivating email announcing a brand new program or system or ebook comes your way. Maybe this one will provide that missing key?
11. You’ll feel guilty most days, for spending so much time on the computer. Your partner sighs a lot and makes pointed remarks. (Women with clean houses aren’t trying to build an online business.)
12. You’ll discover that many of the products you’ve invested in were not worth the money you paid for them. But because they’ve been sitting unused on your computer for a few months before you tried them, the return guarantees have expired. You only bought it at that time because the price was going to go up the next day, even though you knew you couldn’t get around to it till weeks later.
13. You’ll learn that there are many business models that leave a bad taste in your mouth because they don’t fit with your values or strengths. Or they require you to learn something else before you can successfully implement them. However, keep in mind that it is just as helpful to know what you don’t want to do, as it is to learn about things that you do want to implement.
14. At the end of the first year, you’ll have spent at least $2000 online. At the end of the second year, it’s more likely that you will be around $10,000 in the red. All education requires an investment.
15. You’ll discover that there is no support for when you feel stuck or discouraged, unless you commit to one teacher, and you do it their way. There don’t seem to be any or many freelance online business mentors. And chances are that there is no one else in your circle of acquaintances or friends who is interested in the online business world.
16. You’ll begin to believe that there are easier ways to earn money – like taking on a second or third job.
However, these are no reasons to give up. It is helpful to your overall goal to simply recognise them for the stumbling blocks that they are. Remember not to take them personally. There is absolutely nothing wrong with you if you don’t achieve the proclaimed results in a short timeframe.
The breakthroughs come when:
- You allow yourself to experiment and try things out without feeling like it’s a lifetime commitment. Try things on for size. Give yourself permission to “fail” at least seven times.
- You keep the end goal in mind and think on it often, using the Laws of Attraction.
- You relax, and appreciate that ALL highly skilled professions require steep learning curves. Being an online business person is a very technical and skilled professional.
- You implement systems to organise your burgeoning knowledge. Online and offline.
- You put as much time into strategic planning as you do in learning and implementing.
- You realise that you don’t have to put on any false personas in order to impress your potential customers. Just be your real self, speak in your natural voice and speak from your heart and soul.
- You become aware that despite all expert advice, only you can decide what marketing strategies and business models feel right for you. You will know when they click. Sometimes it might appear that you have missed some clue the first time around, but maybe you were required to have the idea “ripen” or be supplemented with other knowledge that was unavailable the first (or second or third) time around.
- It becomes okay for you to travel at your own pace, according to your own schedule and priorities. Don’t believe that you need to imitate the achievement of others.
- You learn how to call for help when you feel stuck – maybe using online forums for programs you’ve already subscribed to, or maybe online friendships you’ve established with other online business students, or maybe even just knowing where to outsource that darned task to.
- You learn to appreciate that small numbers of loyal subscribers are more valuable than large numbers of uncommitted subscribers. It feels great knowing that you don’t have to please everybody.
- You allow your inner guidance system to steer you into your decisions.
- You begin to have fun with your online business.
- You treat your online business as your life’s work, not as a race. One step at a time.
- You learn to think about it as undertaking professional education for your final career change.
- You realise that to become successful, it’s not necessary to do exactly as others have done, but to think like they think.


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